The UN Sustainable Development Goals at Dreamforce
How might we educate Dreamforce attendees on the UN Sustainable Development goals to drive awareness and engagement?
MY ROLE
Experience design
- Journey mapping
- Partner collaboration and management
- Digital and physical engagement
Comms and campaign design
- Digital and physical messaging and campaign experience
KEY INSIGHTS
Dreamforce attendees don’t come to the event to learn about the SDG’s but have other focuses; most don’t even know what the SDGs are. However, before we can even tell them about the SDGs, we need to first engage Salesforce employees who lead the different areas of Dreamforce. This will open the door for a cohesive and connected story and experience across the event.
SOLUTIONS
- Employee-focused internal campaign to drive buy-in to the campaign, creating a more cohesive attendee experience
- Phased education approach beginning before the conference, building during, and summarizing afterwards
- Meeting the audience where they are with simple messages integrated into the content and spaces they came for, bringing some fun and approachability to a big, complex, and serious initiative
- More traffic to the SDG website than during their own marquis event, The UN Global Assembly, two months before
The UN Sustainable Development Goals at Dreamforce
How might we educate Dreamforce attendees on the UN Sustainable Development goals to drive awareness and engagement?
MY ROLE
Experience design
- Journey mapping
- Partner collaboration and management
- Digital and physical engagement
Comms and campaign design
- Digital and physical messaging and campaign experience
KEY INSIGHTS
Dreamforce attendees don’t come to the event to learn about the SDG’s but have other focuses; most don’t even know what the SDGs are. However, before we can even tell them about the SDGs, we need to first engage Salesforce employees who lead the different areas of Dreamforce. This will open the door for a cohesive and connected story and experience across the event.
SOLUTIONS
- Employee-focused internal campaign to drive buy-in to the campaign, creating a more cohesive attendee experience
- Phased education approach beginning before the conference, building during, and summarizing afterwards
- Meeting the audience where they are with simple messages integrated into the content and spaces they came for, bringing some fun and approachability to a big, complex, and serious initiative
- More traffic to the SDG website than during their own marquis event, The UN Global Assembly, two months before
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