Asking, Iterating, Creating
Design Research & Strategy
ABOUT ME
I’m an experienced researcher and strategist driven by the desire to create something better- be it a product, a service, an experience, or a brand. With a background in psychology, design thinking, and tech, I love blending the human experience with the digital world. My friends give me a hard time because I am always asking the question “what would it look like if…?” and get energized imagining the pros and cons of new scenarios like a true design nerd.
I can’t go long without the ocean, the forest, or being able to walk to get a coffee, so I call San Francisco home.
PROCESS: A Balance of Contrasts
Life is rarely black and white and my approach reflects that. I’m comfortable in the gray area
I work to be flexible, be open to ideas from all angles and voices, balance ideas, and build a trusted team that is focused on people. I toe the line between left and right brain in both work and life, blending my analytical and creative sides to generate new ideas and bring them to life. I love getting my hands dirty and connecting with the work but especially with the people it involves. I get energized thinking about what we could do differently, what rules or assumptions are holding us back, and what could be possible if we let them go.
LEARN MORE ABOUT MY PROCESS
Sustainable Development Goals & Dreamforce
How might we educate Dreamforce attendees on the UN Sustainable Development goals to drive awareness and engagement? Experience design Journey mapping Partner collaboration and management Digital and physical engagement Comms and campaign design Digital and...
YMCA and Gendered Bathrooms
The way young people perceive gender is shifting. How might the YMCA create a locker room environment that is welcoming for all members?Discovery Research Lead Interviews & desk research Research synthesis & distillation to key findings Crafting challenge...
USPS
How can the US Postal Service (USPS) save itself by engaging millennials and future generations?Discovery research leadInterviews and Desk ResearchSolution Workshop Design & EvaluationThough millennials send the least mail of any generation, they view the USPS...
Future of the Minute Clinic
How do you build a trusted healthcare relationship that empowers business travelers with a full spectrum of treatment options?Discovery research leadConcept validation lead Experience Designer Millennials are seeking more choice in the type of treatment they receive....